Client: Soulkami

Type: Logo Design

Brief: Soulkami is company with a focus on mental wellbeing through spirituality. Upon my initial consultation with the client, she revealed that the icon to be used or suggested in the logo stands for gold in alchemic symbology. With this idea in mind, I set out to explore different concepts of how this alchemic symbol could be incorporated in the logo whilst retaining a sense of beauty, simplicity and luxury.

The serif font I chose for the business name is soft, elegant and inviting. With spiritually in mind, I aimed to create a clean and pure looking design that was both simplistic and intriguing.

The following images illustrate the thought process behind a few concepts which lead to the final logo above